Amazon Prime

An order of satanic chattering nuns pulled straight from cult book turned Amazon Original Series, ‘Good Omens’ and brought to life as an event hacking, multi-platform storytelling, world-class a cappella singing, music video making, album dropping, social and experiential campaign from, well… HELL.

Channeling his inner Neil Gayman, director Hal Kirkland devised a sadistic plan to send us around the world with the Order of St Beryl for 5 months to ‘build awareness’ for the upcoming Apocalypse - AKA the Good Omens release date.

Throughout their journey, the nuns could go where other activations could not - like anywhere they damn well pleased. America's Got Talent, SXSW, LA, NYC, London - wowing audiences with epic performances and interacting with fans around the world in real-time via social media.

After multiple live performances their siren song was in demand. So Hal responded by releasing a new music video ‘Brand New Baby Smell’.

With new film, photo and meme content created every day the nuns averaged 120,000k impressions a day with up to 592,876 impressions per post. In the end they reached 25 million people, Good Omen’s became Prime Video’s #1 Social campaign ever and the nuns secured 1.2 Billion impressions/souls from predominantly earned media.